“Mark Schultz’s News & Observer colleague John Frank calls this ‘the BEST lede ever,’ and others agree. ‘Totally restored my faith in the snarky wonder of journalism,’ tweeted Khadijah Britton.”
– From “ ‘Peeing in his compost’: Best newspaper lead ever?” at jimromenesko.com (Nov. 12)
It is the “It adds nitrogen” part that makes it.