JOMC 279: Advertising and Public Relations Research

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Rita W. Moss
Business/Economics Librarian
moss@unc.edu
Phone: 962-1151

Chad Haefele
Reference Librarian for Emerging Technologies
CHaefele@email.unc.edu
Phone: 962-1151

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Books 

  Example of an academic book (at least the catalog record for one)

  Another example of an academic book (at least the catalog record for one)

Article Databases 

 Example of an academic journal article (click on the pdf to view)

Academic Search Premier
Covers popular and scholarly journal articles with many full-text articles. Academic Search Premier provides information from a wide range of academic areas including business, social sciences, humanities, general academic, general science, education and multi-cultural topics.

Communication and Mass Media Complete
CMMC is the major indexing and abstracting tool for Communication Studies and Journalism & Mass Communication. It indexes over 400 journals and includes the full text of over 200 journals in these fields.

LexisNexis Academic
Provides full-text access to general, regional and international news, company news and financial information and legal information.

TableBase
Provides summary statistics about companies, industries, products, markets, and consumer behavior, including rankings, forecasts, market shares, and product sales.

Vanderbilt Television News Archive
The collection holds more than 30,000 individual network evening news broadcasts from the major U.S. national broadcast networks: ABC, CBS, NBC, and CNN, and more than 9,000 hours of special news-related programming including ABC's Nightline since 1989.

More JOMC Databases |  How Do I Find Articles? |  How Do I Find an Article if it is not Full-Text? | 

Electronic Books 

Evaluating Public Relations: a best practice guide

Strategic Planning for Public Relations

Good Research Guide

Selected Reference sources

Encyclopedia of Major Marketing Campaigns

Encyclopedia of Public Relations

Encyclopedia of New Media

Selected Web Sources

History of Public Relations

The Qualitative Research Web Page by Don Ratcliff, Ph.D.

Google Scholar

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