JOMC 491: Corporate Reputation Research and Evaluation

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Rita W. Moss
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moss@unc.edu
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Books 

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ebrary
Includes more than 30,000 current e-books from leading publishers.

Article Databases 

  Example of an academic journal article (click on the pdf to view)

Business Source Premier
includes indexing, abstracting, and full text for more than 8,800 serials. It provides full text back to 1965 (or the first issue published for that journal) for more than 350 journals and searchable cited references back as far as 1998. Business Source Premier also includes Datamonitor Company and Industry Reports - including many SWOT analyses.

Communication and Mass Media Complete
CMMC is the major indexing and abstracting tool for Communication Studies and Journalism & Mass Communication. It indexes over 400 journals and includes the full text of over 200 journals in these fields.

Conference Board Business Knowledge Research Online
This database covers publications of the Conference Board, a leading business membership organization with a network of over 2000 companies worldwide. It includes full research reports plus executive summaries on key business topics, surveys, and case studies of the world's most influential companies. Among the specific series included are: Executive Action, which are brief reports of latest knowledge, research, and best practice information on critical issues facing business. Includes the annual Corporate Contributions Report.

LexisNexis Academic
Provides full-text access to general, regional and international news, company news and financial information and legal information.

More Article Databases |  How Do I Find Articles? |  How Do I Find an Article if it is not Full-Text? |  How Do I Distinguish Different Types of Journals?

Selected Reports 

BELL: The Business Ethics Links Library

pewclimate.org

A Guide to Corporate Social Responsibility

State of Responsible Competitiveness, 2007

Suggested Journals 

Corporate Reputation Review
Also available full text, from 2001 with a four month lag time, in the database Business Source Premier.

Journal of Public Relations Research

Public Relations Review

Electronic Journal List
Journals specifically about business ethics

Statistics 

Insurance Information Institute

Reference sources

Corporate Giving Directory This directory provides detailed descriptive profiles of 1,000 of the top corporate charitable giving programs in the United States.