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Collection Number: 04662

Collection Title: Louis Harris Papers, 1940s-1990s

This collection has access restrictions. For details, please see the restrictions.

This is a finding aid. It is a description of archival material held in the Wilson Library at the University of North Carolina at Chapel Hill. Unless otherwise noted, the materials described below are physically available in our reading room, and not digitally available through the World Wide Web. See the Duplication Policy section for more information.


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Size 129.0 feet of linear shelf space (approximately 60,000 items)
Abstract Public opinion pollster Louis Harris was born in 1921 in New Haven, Conn. After graduating from the University of North Carolina in 1942, he served in the United States Navy Reserves, 1942-1946, then worked for pollster Elmo Roper. In 1956, Harris founded Louis Harris and Associates in New York, N.Y., where he developed what came to be known as the Harris Poll. The collection includes correspondence, speeches and writings, subject files, photographs, and audiovisual materials of Louis Harris. Materials chiefly relate to polls conducted by Harris and Louis Harris and Associates (LHA) on various topics with various audiences, 1960s-1990s. Also included is material relating to two of Harris's books-- Anguish of Change (1973) and Inside America (1987)--and some personal and financial materials, 1940s-1960s.
Creator Harris, Louis, 1921-2016.
Curatorial Unit University of North Carolina at Chapel Hill. Library. Southern Historical Collection.
Language English
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Restrictions to Access
This collection contains additional materials that are not available for immediate or same day access. Please contact Research and Instructional Service staff at wilsonlibrary@unc.edu to discuss options for consulting these materials.
Copyright Notice
Copyright is retained by the authors of items in these papers, or their descendants, as stipulated by United States copyright law.
Preferred Citation
[Identification of item], in the Louis Harris Papers #4662, Southern Historical Collection, The Wilson Library, University of North Carolina at Chapel Hill.
Acquisitions Information
Received from Louis Harris of New York, N.Y., in June 1993 (Acc. 93078), October 1997 (Acc. 97131), October 2000 (Acc. 98768), October 2001 (Acc. 99099), and March 2002 (Acc. 99196).
Sensitive Materials Statement
Manuscript collections and archival records may contain materials with sensitive or confidential information that is protected under federal or state right to privacy laws and regulations, the North Carolina Public Records Act (N.C.G.S. § 132 1 et seq.), and Article 7 of the North Carolina State Personnel Act (Privacy of State Employee Personnel Records, N.C.G.S. § 126-22 et seq.). Researchers are advised that the disclosure of certain information pertaining to identifiable living individuals represented in this collection without the consent of those individuals may have legal ramifications (e.g., a cause of action under common law for invasion of privacy may arise if facts concerning an individual's private life are published that would be deemed highly offensive to a reasonable person) for which the University of North Carolina at Chapel Hill assumes no responsibility.
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Processed by: Manuscripts Department Staff, December 2002

Encoded by: Roslyn Holdzkom and Nathalie Wheaton, December 2002 and July 2006

Revised: Finding aid updated in July 2006 by Nathalie Wheaton.

Folders are not numbered.

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expand/collapse Expand/collapse Subject Headings

The following terms from Library of Congress Subject Headings suggest topics, persons, geography, etc. interspersed through the entire collection; the terms do not usually represent discrete and easily identifiable portions of the collection--such as folders or items.

Clicking on a subject heading below will take you into the University Library's online catalog.

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expand/collapse Expand/collapse Biographical Information

Public opinion pollster Louis Harris was born in 1921 in New Haven, Conn. After graduating from the University of North Carolina in 1942, he served in the United States Navy Reserves, 1942-1946, then worked for pollster Elmo Roper. In 1956, Harris founded Louis Harris and Associates in New York, N.Y., where he developed what came to be known as the Harris Poll. Harris wrote several books, including Anguish of Change (1973) and Inside America (1987).

Harris was John F. Kennedy's pollster during his 1960 campaign for president of the United States. In 1975, LHA was acquired by the Gannett Corporation and was acquired from Gannett by the Gordon S. Black Corporation in 1996. The Odum Institute for Research in Social Science at the University of North Carolina at Chapel Hill maintains the Louis Harris Data Center, the national depository for LHA's survey data.

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expand/collapse Expand/collapse Scope and Content

The collection includes correspondence, speeches and writings, subject files, photographs, and audiovisual materials of public opinion pollster Louis Harris. Materials chiefly relate to polls conducted by Harris and Louis Harris and Associates (LHA) on various topics with various audiences, 1960s-1990s. Also included is material relating to two of Harris's books-- Anguish of Change (1973) and Inside America (1987)--and some personal and financial materials, 1940s-1960s.

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Contents list

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About 60,000 items.

Arrangement: Note that boxes are listed in rough chronological rather than physical order. Some subject files from the 1970s and 1980s were arranged chronologically. Some subject files in the 1980s and 1990s include project names and numbers as folder titles, although the order is unclear. Miscellaneous material has no clear organization and includes material from the 1940s through the 1990s, some of which is personal in nature.

Processing Note: Folders are not numbered.

Box 78

Subject files and correspondence, 1940s

Box 79

Subject files, 1950s-1960s

Box 48-49

Box 48

Box 49

Correspondence and other material, 1960s

Box 11

Subject files, 1960s-1970s

Box 7

Primarily speeches, October 1969-January 1975

Box 1

Subject files, April 1970-November 1972

Box 52

Subject files, January 1973-October 1974

Box 21

Subject files, January 1975-November 1975

Box 17

Subject files, March 1975-December 1977

Box 5

Subject files, November 1975-March 1978

Box 30

Subject files, May 1976-May 1977

Box 25

Subject files, June 1977-June 1978

Box 10

Subject files, September 1978-January 1979

Box 27

Primarily speeches, January 1978-December 1979

Box 12

Subject files, May 1979-December 1980

Box 18, 64, 71

Subject files, 1970s

Box 72

Primarily financial material, 1970s

Box 15, 19, 59, 69

Subject files, 1970s-1980s

Box 51

Primarily financial and personal material, 1973-1975

Box 54

Subject files, 1973, 1983-1986

Box 44

Subject files, 1979-1980, 1989-1991

Box 20

Primarily speeches, January 1980-May 1982

Box 6

Primarily speeches, May 1982-December 1983

Box 14

Subject files, February 1985-October 1985

Box 29

Primarily speeches, January 1986-March 1987

Box 73

Subject files, February-December 1986; material relating to Inside America

Box 28

Primarily speeches, April-December 1987

Box 4

Primarily speeches, April 1987-July 1988

Box 9

Primarily speeches, July 1987-November 1988

Box 42

Subject files, 1988

Box 13

Subject files, May-November 1988

Box 23

Primarily speeches, November 1988-September 1989

Box 24

Primarily speeches, November 1988-December 1992

Box 31

Primarily speeches and newspapers, November 1989-January 1991

Box 3

Subject files, 1980s

Box 8

Subject files, 1980s

Box 16

Subject files, 1980s

Box 22

Subject files, 1980s

Box 26

Subject files, 1980s

Box 63

Subject files, 1980s

Box 74

Subject files, 1980s

Box 3

Subject files, 1980s

Box 65

Subject files, 1980s-1990s

Box 66

Subject files, 1980s-1990s

Box 76

Subject files, 1980s-1990s

Box 2

Primarily speeches, June-July 1991; Washington Post newspapers, August 1992

Box 34

Primarily speeches, 1994-1996

Box 35

Subject files; New York 1 News Poll, 1993

Box 32

Subject files, 1990s

Box 36-38

Box 36

Box 37

Box 38

Subject files, 1990s

Box 40-41

Box 40

Box 41

Subject files, 1990s

Box 46-47

Box 46

Box 47

Subject files, 1990s

Box 50

Subject files, 1990s

Box 53

Subject files, 1990s

Box 62

Subject files, 1990s

Box 67-68

Box 67

Box 68

Subject files, 1990s

Box 70

Subject files, 1990s

Box 75

Subject files, 1990s

Box 77

Subject files, 1990s

Box 81-83

Box 81

Box 82

Box 83

Subject files, 1990s

Box 39

Miscellaneous: New Haven High School Yearbook, 1937; Navy yearbook, 1943; subject files, 1960s, 1990s

Box 84

Miscellaneous: Personal and political material, 1940s-1990s; subject files and magazines, 1950s-1960s

Box 45

Miscellaneous: Subject files, 1952, 1993

Box 60

Miscellaneous: Subject files and correspondence, 1967; subject files, 1990s; Anguish of Change (original copy of final version)

Box 33

Miscellaneous: Subjects files, 1960s, 1995-1997; draft of Anguish of Change, 1973

Box 58

Miscellaneous: Subject files, 1960s, 1980s-1990s

Box 80

Miscellaneous: Subject files, 1960s-1990s

Box 57

Miscellaneous: Correspondence, 1970s; Anguish of Change , 1970s; subject files 1992-1993

Box 61

Miscellaneous: Photographs and other materials

Box 85

Miscellaneous: Photographs, personal materials, and correspondence

Box 86

Miscellaneous: Photographs, memorabilia, awards, newspapers, 1960s; flag

Box 55

Miscellaneous: Unidentified papers

Box 43

Miscellaneous: Audiovisual materials

Box 56

Miscellaneous: Audiovisual materials

Box 87

Miscellaneous: Audiovisual materials

Film F-4662/1

ABC, "What America Thinks", 21 January 1971

16mm motion picture film

Film F-4662/4

"The Making of a President" part 1

16mm motion picture film

Film F-4662/2

"The Making of a President" part 2

16mm motion picture film

Film F-4662/3

[unidentified Wolper Television Sales film]

16mm motion picture film

Film F-4662/5-6

F-4662/5

F-4662/6

Lou Harris speech

16mm motion picture film

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