“LAKE LURE-- Canoeing and boating are popular on Lake Lure, a mountain-rimmed lake in Rutherford County. Lying in the shadow of Chimney Rock, Lake Lure is a popular vacation resort and cottage colony. U. S. Rt. 74.”

Source: Image and caption from "Lake Lure," postcard NC 3 in Variety Vacation Land, Raleigh, N.C.: Department of Conservation and Development, [1939]. North Carolina Collection, Wilson Library, University of North Carolina at Chapel Hill. VCp917 N87c.