Stephanie Willen Brown
Director, Park Library
swbrown@unc.edu
phone: 919.843.8300
text Qs to: 919-200-0713

Park Library Hours
Spring 2010
M-Th, 9 am - 6 pm
Friday, 9 am - 4 pm
919.843.8299

Ad$pender
Advertising data for millions of brands across 11 media. Reports can be output to both PDF and CSV (for Excel use). Free password required. 1986-present.

Statistical Abstract of the United States 2009 (online)
Provides broad advertising and media spending data for the past 20 years. See also the print version in the Park and other libraries. Older editions have older data for historical comparison. Call number REF-cen .S797. Shelved in Reference area.

TableBase
Data from tables published in magazines, brokerage, and government reports. Covers market share, market size, capacity, production, imports and exports, sales, product and brand rankings, forecasts, healthcare statistics, and demographics. 1997-present.

Communications Industry Forecast Veronis, Suhler & Associates
Call number: REF-bus .V549f. Shelved in Reference area. (link to record @ Park Library)

Historical Statistics of the United States
Statistics of the United States, covering population, work and welfare, economics, governance, and international relations.

Statistical Abstract of the United States 2009 (online)
Several data sets on consumer spending, including type of expenditure, metropolitan area, race, income level, entertainment, and more. See also the print version in the Park and other libraries. Current edition has data from 2 years ago; older editions have older data for historical comparison. Call number REF-cen .S797. Shelved in Reference area.

Household spending: who spends how much on what. (print)
Sampel data includes how much is spent on newspaper subscriptions and how much is spent on admission to sporting events, nationally and by US region. Data based on data collected by the Bureau of Labor Statistics' Consumer Expenditure Survey. Call number: REF-cen .H842. (link to record @ Davis)

The value of a dollar : prices and incomes in the United States, 1860-1999 (print)
If you're looking at how much consumers are spending historically, it can be helpful to also know the value of a dollar. Data includes the cost ofa typewriter in 1917, the average consumer expenditure on clothing in 1945, and how much a camcorder cost in 1986. Call number: REF-bus .V215 1999. (link to record @ Davis)