Stephanie Willen Brown
Director, Park Library
swbrown@unc.edu
919.843.8300
IM: JoMCParkLib

Park Library Hours
M-Th, 9 am - 9 pm
Friday, 9 am - 5 pm
Sunday 5:30-8:30 pm
919.843-8299

Mintel Reports
Market research reports for Europe, the UK, and the US. Covers consumer goods, travel and tourism, financial industry, internet industry, retail, and food and drink. Reports discuss market drivers, market size and trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. Must register for free account. 2001-present.

IBISWorld
Industry reports, covering over 700 U.S. industries. Reports include key statistics, market characteristics, segmentation, industry conditions, key factors, key competitors and outlook. Updated regularly.

Business Source Premier
Industry reports, company profiles, market research reports, SWOT analyses and more.

Global Market Information Database from Euromonitor
Over 1 million demographic, economic and marketing statistics for 205 countries. The historic and forecast data enable you analyze trends from 1977-2016. Search entire database or browse by industry or country.

NetAdvantage from Standard & Poor's
Industry surveys, financial information for thousands of US and global companies and much more.

Mediamark Reporter
Provides information on demographics, product and brand usage, and advertising media preferences based on survey responses from a sample of over 25,000 consumers in the United States. Great tips from Pace University on using Mediamark Reporter. (Doesn't work with Safari browser) Must register for free account with your unc.edu email address. 2002-present.

Lifestyle Market Analyst (print)
Provides market analysis of potential local, regional and national audiences. Data compiled from more than 19 million households. Access to demographic, lifestyle and consumer segment profiles. See sample pages

American Factfinder
Population, housing, economic and geographic data from Census 2000, the 1990 Decennial Census, and the 2008 American Community Survey 1-Year Estimates. Data elements include: aging, disability, education, gender, income and employment, origins and languages, poverty, race and ethnicity, relationships, transportation and veterans. Search by many geographic levels such as state, county, city, zip, and neighborhood "block."

Demographics USA: ZIP Edition 2007 & County Edition 2006 (print)
Provides age, sex, and ethnicity demographic data and also covers EBI (Estimated Buying Power), BPI (Buying Power Index) and more for any given geography. County edition includes 160 variables for 3,140 counties. Call number REF-cen .D383. Shelved in Reference area.
ZIP edition includes over 50 variables for over 40,000 ZIP Codes. Call number REF-cen .D383z 2007. Shelved in Reference area.