Selected Resources for Demographic Research/Understanding the Market

1. Use Government Sources of Demographic Information.

American Factfinder. Washington, DC: Bureau of the Census.
Tables and maps for the U.S., states, counties, cities, towns, and American Indian reservations.
For more up to date information use the American Community Survey.

Census of Population and Housing. Washington, DC: Bureau of the Census.
Print, CDROM (ask at Davis Reference Desk) and at the U.S. Census Bureau.

Quick Facts:

Statistical Abstract of the United States. Washington, DC: Bureau of the Census, annual (at the Reference Desk) and at US Census Bureau Web site. http://www.census.gov/compendia/statab//)

County and City Data Book. Washington, DC: Bureau of the Census. (Reference Desk) Portions are also at US Census Bureau Web site. (http://www.census.gov/statab/www/ccdb.html)

State and Metropolitan Area Data Book. Washington, DC: Bureau of the Census.
(Reference Desk) Portions are also at US Census Bureau Web site. (http://www.census.gov/statab/www/smadb.htmll)

Current Population Reports. Special studies in six series, put out irregularly by the Bureau of the Census. Bay 11 Davis Reference Dept. and http://www.census.gov/main/www/cprs.html

Statistical DataFinder
Click on Population/Demographics to link to many sources of population data

Sourcebook America
Davis Ref Electronic Resource Serial 10-138
Data from: Sourcebook of ZIP Code Demographics; and: Sourcebook of County Demographics, with built-in software to locate, sort, view, print, export, or report data

Demographics USA: County. Market Statistics, Division of Bill Communications. Annual.
Reference Desk HF5415.2 .S84.

National Demographic Lifestyles. Lifestyle Market Analyst. Wilmette, IL.: Standard Rate & Data Service. Reference Desk HF5415.33.U6 L54

Study of Media and Markets. NY: Simmons Market Research Bureau. Annual. Bay 8
The latest Simmons information is available in Davis Ref. as the CD ROM Simmon's CHOICES II. This resource allows you to explore United States buying habits of people based on their media habits

For more statistical information click on Article Databases and More at http://www.lib.unc.edu/ and then use TableBase and LexisNexis Statistical.

For International data use the EIU Country Reports and nationmaster.com

For more Business and Economics Assistance,
Please contact Rita W. Moss, Business and Economics Librarian
moss@unc.edu
(919)962-1151

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