Selected Resources for Marketing
| Core Resources | Description |
|
Mintel Reports
(UNC only) |
Mintel is a leading provider of competitive media,
product, and consumer intelligence. The company produces market research
reports for Europe, the UK, and the US. Reports cover a variety of
sectors including consumer goods, travel and tourism, financial
industry, internet industry, retail, and food and drink. Reports discuss
market drivers, market size and trends, market segmentation, supply
structure, advertising and promotion, retail distribution, consumer
characteristics, and market forecasts. An account must be set up by individuals (from the library link to this database. |
|
GMID Euromonitor
(UNC only) |
Contains world economic and demographic data, sales of consumer products, forecasts, consumer behavior and lifestyle statistics, as well as retail trade analysis. Print equivalents are International Marketing Data and Statistics, European Marketing Data and Statistics, Consumer Eastern Europe, Consumer Europe, Consumer International, Consumer Latin America, Consumer USA and Consumer Middle East. The information is compiled by Euromonitor International. This database also contains the full text of market research reports issued by Euromonitor. |
|
STAT-USA/Internet
(UNC only) |
A service provided by the U.S. Department of Commerce, this database allows users to search for market and country research. To access these resources click on the link for "Globus & NTDB." "Market and Country Research" is one of the headings on the next page. |
|
TableBase
(UNC only) |
International in scope, although approximately 2/3 of the records focus on North America, TableBase provides summary statistics about companies, industries, products, markets, and consumer behavior, including rankings, forecasts, market shares, and product sales. It includes summarized statistical tables from hundreds of business periodicals as well as statistical yearbooks, market research reports, trade association publications, and investment analyst reports. Subjects covered include: company and brand rankings, demographics, imports and exports, industry and product forecasts, market share, number of users/outlets, productions and consumption statistics, trends, and usage and capacity. (Source: vendor website.) |
| Other Electronic Resources | Description |
|
Business and Company Resource Center
(UNC only) |
Business & Company Resource Center brings together in a single database company profiles, company brand information, rankings, investment reports, company histories, chronologies, full-text articles, investment reports, industry overviews, and financial and trade association data. Among the more useful resources included in this database is the Business Rankings Annual which ranks businesses within industry category. Once an initial search has been executed, Business & Company Resource Center provides a results tab bar. Simply click on a labelled tab to pull the kind of results you want (investment reports, financials, contact information, management, etc.) |
|
Business Source Premier
(UNC only) |
Full text for more than 8,800 serials. Business Source Premier provides full text back to 1965 (or the first issue published for that journal) and searchable cited references back as far as 1998. To the right of the screen click on Market Research Reports to directly access this information. |
| American FactFinder | Provides US Census data from 1990 to the present. American FactFinder allows the users to access data from the 1990 Decennial Census, the 2000 Decennial Census, the 1997 Economic Census, the 2002 Economic Census and the American Community Survey. |
|
SBRnet
(UNC only) |
This database provides market research and industry news for all facets of the sporting goods and sports marketing industries. SBRnet combines market research from the largest single research supplier to the industry, the National Sporting Goods Association; the U.S. Department of Commerce; and various sports governing bodies. Also included are full-text articles from 14 magazines and newsletters published by Miller Freeman, the world's largest sporting goods trade publisher, and newsletters provided by leading independent industry experts. Also provided are links to over 10,000 sports organizations, a database of colleges with sports management programs, and financial reports for leading sporting goods companies. (Source: Vendor website) |
| Print Resources | Description |
| Lifestyle Market Analyst | Analyzes the American population both geographically
and demographically. Includes lifestyle information on hobbies,
interests, and activities in both selected geographic areas and within
specific demographics.
Location: Davis Library Reference Desk HF5415.33 .U6 L54 |
| Market Share Reporter | Arranged by SIC code this publication ranks everything
from top seafood wholesalers to top IPO underwriters to leading USA
Patriot Act trainers. The several indexes at the end of the second
volume allow users to search by source, place names, product or service,
company, and brand. This resource is also available in the
Business and Company Resource Center.
Location: Davis Library Reference Desk HF3001 .M2 |
| World Market Share Reporter | Need to know the top frozen hamburger companies in
Argentina or the country with largest military exports? The answer to
these questions and more like it can be found in this resource. Like
the Market Share Reporter this work is arranged by SIC code and ranks
companies by the size of their market share. The several indexes at
the end of the volume allow users to search by source, place names,
product or service, company, and brand. This resource is also available in the
Business and Company Resource Center.
Location: Davis Library Reference Desk HF3001 .W67 |
For additional assistance in this area, contact:
Rita W. Moss, Business and
Economics Librarian
Email: moss@unc.edu
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This page was last updated This page was last updated July 28, 2005.